Millennials: Wine Dull, Cocktails and Beer Exciting

Wait, I though millennials were going to be the future of wine? Or the present rising force? Well they may have a hand in the fortunes of fermented grape juice, but in a way wineries and the world of marketing and PR did not expect. Wines and Vines reports Master of Wine Sandy Block, who is charge of the beverage program for the 36 locations of Legal Seafoods, remarked at a recent seminar, "Customers don’t just want to eat and drink; they want to be entertained. And cocktails and draft beer are more entertaining to them than wine.”

So what does wine need to do, learn a few dance steps? 3D laser show? Build, train, and deploy an army of hipster somms who trick out their wine pours with Cocktail-esque flair? (I really just dated myself with that movie reference. Google it, kids. Tom Cruise.)

Why is wine perceived as a lackluster option at restaurants? Do you agree with Block? Or maybe it has something to do with the options available? As a commenter says, " Because of distribution monopolies restaurant wine selection is so bad--especially at chain restaurants--I would rather have a beer or a cocktail and I am a winemaker." Ouch.