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Oregon Wine: More Quirk, Less Bulk Than California

How do California and Oregon wines compare in the mind of consumers? Oregon Wine Marketing has the results of a Linfield College consumer survey, highlighting seven areas where Oregon is winning hearts and minds, contrasting with four points that stick with the wine-buying public when it comes to what the Golden State has to offer.

Here are the seven that tip the scales in Oregon's direction:

  • Hand crafted artisan wines
  • Organic or sustainably made
  • Small family farms
  • Community/collaboration
  • Value for price
  • Uniqueness
  • Quirkiness/independence

And California?

  • Mass produced wine
  • Tradition
  • Expensive wines
  • Easy to find when I buy wine

Do you find these qualities associated with Oregon and California wine? Or do you beg to differ?

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