How do California and Oregon wines compare in the mind of consumers? Oregon Wine Marketing has the results of a Linfield College consumer survey, highlighting seven areas where Oregon is winning hearts and minds, contrasting with four points that stick with the wine-buying public when it comes to what the Golden State has to offer.
Here are the seven that tip the scales in Oregon's direction:
- Hand crafted artisan wines
- Organic or sustainably made
- Small family farms
- Community/collaboration
- Value for price
- Uniqueness
- Quirkiness/independence
And California?
- Mass produced wine
- Tradition
- Expensive wines
- Easy to find when I buy wine
Do you find these qualities associated with Oregon and California wine? Or do you beg to differ?