For many, wine can be beautiful and pleasurable, mysterious and complicated. For others, it is downright intimidating at times. When I find myself roaming the aisles staring blankly at a wall of wine, the abundance of options results in an endless self-debate to reach a decision on which bottle of wine to select. Fortunately, with experience, this process for me has gradually been optimized to not require more than an hour of helpless pondering. I can only claim this achievement, however, due to the numerous times rehearsing different wine-selecting scenarios, both physically and mentally. Through this, I noticed there were rarely any consistent selection criteria, and despite the abundant information and resources available at attempting to demystify wine, I never could answer a simple question:

 

What is the most important thing?