"Beaujolais is one of the wine world’s natural wonders and, with a nouvelle génération, we believe it can indeed come out of this better than ever. " Dorothy J. Gaiter and John Brecher
- My advice was simple. I urged him to look for off-the-beaten-path varieties from off-the-beaten-path regions. As New York University economics professor Karl Storchmann once explained, "[The market] adds a premium for certain places or grapes."