"The family business started with Vittorio, who came to California in 1913 from Genoa, Italy. After working on farms and starting a successful scavenging business, he yearned to work with the land as he had done in Italy. So he bought 52 acres of fruit trees in Sonoma in 1927 and the next year married Maria, a young woman also from Genoa. They focused on growing pears and apples and during the Depression, when land was cheap, they kept buying it, working it with their four children." Dorothy J. Gaiter and John Brecher