Vinitaly's significance as a catalyst for international trade and industry growth is evident from its size, drawing 4,600 exhibitors and over 1,000 top buyers from 68 countries for its 55th edition in 2023. The fair, hosted by Veronafiere in collaboration with ICE, the Italian Trade Agency, is considered indispensable by many wine producers for engaging with industry professionals. However, as with any large organized event, challenges arise, prompting wine producers to reassess the benefits versus the costs.