Brain Scans, Pricey Wine, and The Psychology of Taste

Fascinating video on the psychology of taste and wine on Science Friday featuring research and commentary from Dr. Brian Wansink, Director of Cornell University's Food and Brand Lab.

Just a few things you'll discover:

  • People are not impressed by wine from North Dakota.
  • Chef Boyardee on fancy china gets high(er) marks.
  • "Sommeliers are basically busboys who happen to know a lot about wine," according to an actual sommelier.