From the world of alternative packaging comes wine in a paint can. What motivated design firm McCann Vilinus to package wine in this unique manner? They explain:
"Every year for Beaujolais Nouveau first tasting McCann Vilnius creates limited edition wine packaging. It’s...[the agency's] way to tell their clients and market at large that we are constantly reinventing ourselves and looking for a fresh perspective."
And, no, it's not a used paint bucket housing the wine.
See more photos on Packaging of the World.
Every year for beaujolais nouveau first tasting McCann Vilnius creates limited edition wine packaging. It’s agency way to tell their clients and market at large that we are constantly reinventing ourselves and looking for a fresh perspective.
Read more at: http://www.packagingoftheworld.com/2014/03/couleur-nouveau.html
Read more at: http://www.packagingoftheworld.com/2014/03/couleur-nouveau.html
