From the world of alternative packaging comes wine in a paint can. What motivated design firm McCann Vilinus to package wine in this unique manner? They explain:
"Every year for Beaujolais Nouveau first tasting McCann Vilnius creates limited edition wine packaging. It’s...[the agency's] way to tell their clients and market at large that we are constantly reinventing ourselves and looking for a fresh perspective."
And, no, it's not a used paint bucket housing the wine.
See more photos on Packaging of the World.
Read more at: http://www.packagingoftheworld.com/2014/03/couleur-nouveau.html