Armenia, one of the world's oldest wine-producing regions, has a rich winemaking history dating back thousands of years. In recent decades, the country's wine industry has experienced a renaissance, thanks in part to the efforts of passionate individuals like Vahe Keushguerian. As an entrepreneur and advocate for Armenian wine, Keushguerian has played a significant role in revitalizing the country's viticulture and putting Armenian wines back on the global wine map.