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Are You a Sacred or Profane Wine Lover? Consult the Semiotic Square

Radical? Down to earth? Wine Snob? Socialite? Somewhere in between? If you're wondering what kind of wine lover you are, market research firm Squadrati has created a semiotic square to help you (and marketers) determine where you stand based on what's in your glass.

Looks like I'm down to earth with a touch of the profane. Guilty as charged. Where do you land? Share your results in the comments.

squadrati semiotic square of wine lovers



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