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Let's Play Word Association With Port and Sherry: UK Version

What words come to mind when asked about fortified wine? Specifically Sherry or Port. Don't stop to think, just blurt out the first thing that pops into your head. Wine Intelligence conducted this exercise among nearly 400 fortified wine drinkers in the UK to get their answers.

For Port? Heavy/rich, after meal, Nice/tasty, Cheese, Portugal, and Christmas were all popular responses.

Sweet, aperitif, and old people/grandma were among the most common descriptors for Sherry. (And if you are a smasher of sherry stereotypes, check out our interview with the author of the upcoming book "Sherry", Talia Baiocchi.)

So what enters your thoughts when you hear either "Port" or "Sherry"?




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