Paso Robles: Breaking Up is Hard to Do

With 11 subappellations proposed for Paso Robles, is the region ready from a marketing standpoint to handle the consequences? At the bottom of a post in Wines and Vines regarding Cabernet Sauvignon in Paso, Chateau Margene Co-Owner Michael Mooney wonders what will happen if these sub-AVAs are approved. He states, "Paso Robles is not far enough down the road from a media standpoint to start breaking it down into smaller pieces. For me, let’s spread the word about Paso Robles.”

Would approving these subappellations be a boon as far as promoting the unique grape growing areas and regions within Paso Robles, akin to Napa Valley? Or cause confusion among consumers who are just getting to know Paso?