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So Longueville, Pichon: New Name For This Bordeaux

What's in a name? Venerable Bordeaux Chateau Pichon-Longueville has changed its name to Pichon Baron, Millesima reports. You'll see the new name on the 2012 label. Take a look at the before and after images:

OLD:

pichon longueville

NEW:

pichon baron



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