"The grey market is incredibly important. Distributors used to have older wine but then all of a sudden things changed and they’re just selling current releases, and if they’re selling “library wine,” wine that’s been aged at the estate, you’re buying at an outrageous markup. Obviously the provenance is going to be perfect, but it’s a huge markup and if you’re a restaurant you’ve got to make money on your wine list. You want to price it where it’s attractive enough that somebody’s actually going to buy the wine." -Charles Puglia
charles puglia
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