Wine People

Stu Devine is the proprietor of Devine Wine, a New Zealand marketing company. With a surname that means "of the vine" it's fitting that his specialty is in the wine sector, working in collaboration with two highly regarded New Zealand wineries. Devine’s career began in a vegetable and fruit nursery, tending to plants and eventually selling horticultural products.

“I really enjoyed the grape growers I worked with when I sold products for grapevines,” says Devine. “They were the salt of the earth and some of the most decent, easy-going people I had ever met, so I decided to follow in their footsteps and bought a vineyard of my own in Hawkes Bay.” 

His experience as a grape grower then led to a job in viticulture at a large winery. But, as much as Devine loved tending the vines, his outgoing personality and, as he puts it, “big mouth” took him in another direction, namely wine sales. In 2006, Devine formed his company, a partnership with Rod McDonald of Te Awanga Estate in Hawke’s Bay and Paddy Borthwick of Borthwick Vineyard in Wairarapa where Devine oversees all U.S. sales activity.

“I just tasted their wine,” says Devine when asked his reason for choosing to work with McDonald and Borthwick, “and that’s how simple it really was. The wine showed their honesty, their good looks, and their charm. Just one glass and you will understand why I was captivated. I have created a company where I represent the wine that I have an absolute passion for.”

Devine stopped by Grape Collective to chat about what's happening in New Zealand's wine world today.

Lisa Denning: Can you tell us a little bit about your background and how you got into wine?

Stu Devine: My background goes quite a ways back. I've always been into horticulture. I was a nurseryman, I grew plants and then got a job selling products to apple growers and vineyards. I come from a small region in New Zealand called Hawke's Bay, and I bought a vineyard in '93 with both...

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