"Idaho...more than just wine" is a video you'll enjoy. What, wine is not the first thing that comes to mind when you think of Idaho? They have a more recognizable crop? Oh, yeah, potatoes. In th video below, the Idaho Wine Commission takes a humorous look at the relative obscurity of its grapes in comparison to the fame of the potato. After watching the video, I asked Moya Shatz Dolsby, Executive Director of the Idaho Wine Commission, about the perception of Idaho wine, the genesis of the video, and a couple grapes to keep an eye on.
When you say "Idaho wine" to people, what reaction do you usually get? What would you like people to know when the topic of Idaho wine is discussed?
"It really depends on where I am in the country and who I am talking to about the reaction when I say Idaho wine. In Idaho, most people know Idaho is a great growing region and will start talking about their favorite wine. In California consumers are surprised we have a wine industry. Educated people in the wine industry aren't surprised at all because they are up on the press coverage. I am shocked how many people back East know about Idaho wine."
I enjoyed the "Idaho more than just wine video". Tell me what motivated the Idaho Wine Commission to take this humorous approach.
"I love the Paso Man wine videos and that is what really inspired our wine video. I wanted it to have something to do with tourism and potatoes. I left the rest up to the creative folks."
What grape or (grapes) from Idaho should wine drinkers put on their radar as something distinct and unique?
"Idaho is doing a lot of things well so it's hard for me to pick just one. The viognier, riesling, syrah and tempranillo have really been standing out to me lately."
Watch the video: