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Do Tasting Notes Hurt Tasting Room Sales?

Can having tasting notes touting your Gewürztraminer's "notes of peach and lychee" actually hurt rather than help a winery's tasting room sales? An article in phys.org that's mainly concerned with the link between customer service and sales, reveals a study published in the International Journal of Wine Business Research suggests there is a possibility those sensory descriptions of wine do more harm than good. Enology Professor Anna Katharine Mansfield, who co-authored the study, said about the impact of written wine descriptions in tasting rooms: "They may even frustrate the novice wine tasters, by setting up sensory expectations that are not met."

As in, "I am not tasting/smelling lychee and I don't even know what a lychee is! WHY CAN'T I FIND THE LYCHEE? WHY?!?" (Note: melodramatic rendering.)

Do you find tasting notes helpful or are they sometimes frustrating with their laundry list of descriptors?

They may even frustrate the novice wine tasters, by setting up sensory expectations that are not met,"

Read more at: http://phys.org/news/2014-03-key-winery-sales.html#jCp



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