The story of Malbec in Argentina is one of dramatic ups and downs. From its introduction in the mid-19th century to its near disappearance in the mid-20th century and its subsequent resurgence as Argentina's flagship wine, Malbec has shown itself to be resilient and adaptable. One of the key figures in Malbec's comeback is Paul Hobbs, a visionary winemaker, consultant, and winery owner, who recognized Malbec's ability to reflect Mendoza's varied landscapes. His work, together with others, has helped put the grape and Argentina on the worldwide wine map.
From Apples to Grapes
Paul Hobbs grew up on his family's fruit farm in upstate New York. Little did he know that these early experiences in the orchards would lay the foundation for his future career.
"My family grew apples in upstate New York," says Hobbs. "I was introduced early on to the idea that a sense of place imparts unique characteristics to the fruit from where it was sourced, whether it be an apple or a wine grape."
Hobbs’ upbringing ingrained in him the idea that winemaking happens as much in the vineyards as in the winery. “The more one understands the DNA of a site,” he says, “the more that character can be reflected in the finished wine.”
Hobbs' early experience with apples has guided his groun...
